Mexican influencer Valeria Márquez was tragically gunned down inside her own beauty salon on Tuesday, May 13, in a shocking attack that unfolded while she was livestreaming. The 23-year-old was reportedly shot in the chest and head by a man disguised as a delivery driver—believed to be “Doble R,” a feared figure associated with the Jalisco Nueva Generación Cartel.
According to El Heraldo, Doble R is now the prime suspect in the murder investigation, although authorities have yet to file formal charges or identify a clear motive.
Valeria and the suspected cartel leader were allegedly romantically involved for several months. Disturbingly, just days before her death, she shared a chilling message online that hinted she sensed her life was in danger.
Early reports suggest that jealousy may have played a role in the tragedy. Sources claim Doble R may have grown enraged after Valeria began receiving lavish gifts from her online followers—potentially sparking the violent outburst that ended her life.
Hours Before Her Murder, Influencer Shared Chilling Warning: “Did They Want to Kill Me?”
Just hours before she was brutally murdered inside her beauty salon, 23-year-old Mexican influencer Valeria Márquez voiced a chilling concern during a livestream: someone had attempted to lure her with an “important gift” that required her personal presence.
“They came in the morning to get me to give me a gift,” she told her followers. “Did they want to kill me?”
The eerie question would prove tragically prophetic. Later that day, Valeria was gunned down inside Blossom Beauty—her own salon—by a man disguised as a delivery driver. Authorities suspect the attacker may be “Doble R,” a known figure within the powerful Jalisco Nueva Generación Cartel.
Before her death, Valeria had reportedly warned that her ex-partner had threatened her life, even telling followers he should be held accountable if anything happened to her. That ex is now believed to be Doble R, though no formal charges have been filed.
Despite growing speculation in the press and online, prosecutors are urging caution.
“In response to media reports that directly point to the alleged perpetrators… the State Attorney General’s Office clarifies that, to date, there are no specific allegations in the investigation file,” officials said on May 14.
Mexico’s femicide protocol—used in suspected gender-based violence cases—has been activated as part of the ongoing investigation.
Doble R, whose criminal past allegedly stretches back to 2012, has been linked to other high-profile crimes. He is suspected in the murder of model Daisy Ferrer Arenas, whose body was found in a sewage canal in Guadalajara.
The killing of Valeria Márquez has reignited public fear around cartel-linked violence in Mexico, especially following other influencer-related tragedies—such as the widely publicized assassination of Juan Luis Lagunas, who was reportedly targeted after insulting cartel boss “El Mencho” online.
Valeria’s Death Highlights Growing Danger for Influencers in Mexico
Valeria Márquez is one of a growing number of journalists and influencers in Mexico who have lost their lives amid a surge in cartel-related violence. As organized crime continues to grip parts of the country, online personalities—especially those with public platforms—are increasingly finding themselves in danger.
The livestream capturing Valeria’s final moments spread rapidly across the internet before it was eventually taken down. Known for sharing beauty tips and lifestyle content with her followers on Instagram, Valeria had built a loyal audience who are now mourning her tragic and senseless death.
Her killing has once again spotlighted the deadly intersection of social media, public influence, and organized crime in Mexico—raising urgent questions about safety and accountability in a digital age.